Across a technology career that began well before the first iPhone, I have seen the way we measure performance evolve. Certifications, incidents resolved, projects delivered and teams led have all featured along the way. More recently, AI usage and adoption have become part of how organisations measure progress.
It is an understandable shift as organisations invest in new capabilities. It also raises an interesting question: how do we connect adoption with the outcomes that matter?
Public reporting shows how quickly that question has moved into the mainstream. A BBC investigation by technology reporter MaryLou Costa documents how AI ability has become one of the factors considered in pay, promotion and capability discussions. Accenture chief executive Julie Sweet told the Rapid Response podcast that AI is simply “how we do work”, and that advancement follows for people who work that way (reported by Fortune). Disney, Meta, JP Morgan and KPMG have introduced internal AI leaderboards that help them understand how heavily staff use language models and AI platforms (reported by Business Insider). Coinbase required its engineers to complete training on the new AI coding tools, a requirement its chief executive has discussed publicly (reported by Fortune).
The challenge is not whether organisations should encourage AI adoption. Most already recognise its growing importance. The challenge is ensuring that the measures chosen reflect meaningful adoption, responsible use and business value.
The case for linking AI use to advancement
Start with the case for AI capability being part of how advancement is assessed, because that case is well founded.
Microsoft’s 2025 Work Trend Index found that 78% of leaders are considering hiring for AI-specific roles, rising to 95% at the most AI-mature companies it calls Frontier Firms. Those firms describe every employee as an “agent boss” who builds, delegates to and reviews AI agents. The pressure behind that is real: the same research found employees are interrupted about 275 times a day, roughly once every two minutes of working time.
The productivity evidence is substantial. A field experiment run with 758 BCG consultants by Harvard Business School and BCG (Dell’Acqua, McFowland, Mollick and colleagues) found that, for tasks inside what they call the AI capability frontier, consultants using GPT-4 completed 12.5% more tasks, 25.1% faster, with more than 40% higher quality than the control group.
The World Economic Forum’s Future of Jobs Report 2025 expects 39% of workers’ core skills to be transformed by 2030, with AI and big data at the top of the fastest-growing skills list and 50% of employers planning to reskill their people. A Gi Group poll of 1,881 UK jobseekers in July found 75% would not be put off applying to an organisation that folded AI proficiency into individual performance reviews.
Read that together and the case for measurement is clear. Organisations need a reliable way to understand capability, adoption and where further support may be required.
The limitations of usage as a standalone measure
The counter-argument is that a usage number on its own is not a performance number, and some of the clearest examples come from publicly reported cases.
Amazon reviewed and retired an internal AI leaderboard after staff assigned AI needless tasks to climb it, a practice now known as “tokenmaxxing” (reported by the Financial Times). Duolingo removed AI use from performance reviews after employees asked whether the company wanted them to “use AI for AI’s sake” (reported by Business Insider). Internal AI dashboards at large firms have recorded very high individual usage volumes, including one employee invoking Claude 460,000 times in nine days and engineers earning internal titles for token consumption (reported by Business Insider). Kamila Miller, an applied AI researcher at Henley Business School, makes the measurement point plainly: make AI usage a KPI and people will log interactions, route work through a chatbot that did not need it, and produce “AI-flavoured outputs that look productive on a dashboard. You will measure adoption. You will not measure judgement, learning, or better decisions.”
The broader evidence also shows that adoption does not automatically translate into measurable value. McKinsey reports that almost nine in ten companies had deployed AI in at least one business function by the end of 2025, yet 94% of respondents report no significant value from those investments. MIT’s NANDA research found about 5% of AI pilots achieve rapid revenue acceleration, with the majority stalling before production. Gartner expects more than 40% of agentic AI projects to be cancelled by the end of 2027 on cost, unclear value and weak risk controls.
There is also a workforce dimension worth understanding. Among the people quoted in the BBC’s reporting, one professional observes that when AI takes over a large share of the working week, the efficiency gain can quietly become the expected baseline rather than additional capacity. A US senior executive, quoted under the pseudonym Pamela, describes a two-tier workforce forming: “AI fluency beats credentials every day. Somebody that has 15, 20 years of experience and no AI fluency will be passed over for those that have, say, three years, but are fast with the tools.” Both observations point to the same practical conclusion: capability needs to be understood in a way that captures judgement and contribution, not activity alone.
The missing middle
The strongest approach may sit between these two positions.
The BCG experiment that employers quote for the 40% quality gain carries a second finding that gets far less attention: on tasks outside the AI capability frontier, consultants using AI were significantly more likely to produce wrong answers than the control group. The same tool that lifts output on a draft can also lift the error rate on a decision.
That finding highlights the limitations of treating usage volume as a standalone performance measure. Where the right professional behaviour is to use AI on the tasks where it genuinely helps and to rely on human judgement where it does not, a measure built on volume alone can understate the judgement involved. It is the familiar risk of a proxy measure drifting from the outcome it was intended to represent.
What better measurement looks like
The most useful programmes tend to treat usage data as one input among several. Four questions help leaders design measures that encourage adoption and still capture quality.
- Adoption: is the capability reaching the teams and workflows where it can help, and where is additional training or support required?
- Outcomes: what changed in cycle time, cost, quality or customer result because of the work?
- Judgement: is the person able to recognise when AI is the right tool, and when human expertise should lead?
- Verification and responsible use: is output checked against sources, and are data handling, access and review expectations being met?
Combined, those inputs tell a far more complete story than any single number, and they give employees a clear picture of what strong performance with AI actually looks like. Employment lawyer Tina Chander at Weightmans notes that clear policies, training and boundaries help organisations set expectations consistently. Clear guidance about what good adoption looks like benefits everyone involved.
How professionals can demonstrate meaningful AI capability
Disengaging is not a strategy and chasing tokens is not one either. The practical position sits in the middle, and it is more deliberate than either. Here is what holds up against the evidence.
- Report outcomes, not activity. In your own records, tie AI use to a decision, a delivered result and a number. Not “used Copilot daily” but “cut the client proposal cycle from five days to two, and closed two extra accounts this quarter”.
- Map your own frontier. Note which tasks AI reliably improves (drafting, summarising, structuring, first-pass analysis) and which benefit from human judgement first (novel calls, sensitive relationships, ambiguous source material). Knowing when not to use AI is a professional skill, and it is one worth describing in your own accounts of your work.
- Be verifiable, not just fast. Speed without checking produces confident errors. Describe your checks in your own reporting: “drafted with AI, verified against the source, three corrections made”.
- Record your contribution. The senior executive quoted in the BBC piece documents how AI helps her win client work. Keeping a simple record of what changed because of your work makes performance and development conversations easier for everyone involved.
- Take on the judgement layer. Take ownership of a workflow or an agent, define what it may and may not do, and act as the accountable human for its output. Oversight and accountability are where experienced professionals add the most value with AI.
- Understand organisational expectations. Take the time to understand what outcomes define success, how quality and judgement are considered, what verification is expected, and how responsible AI use is recognised. Teams that understand the intent behind a measure can apply it well.
- Connect increased capability to career development. When AI helps you contribute more, document the outcomes, build the skills that surround the tool, and take on appropriate responsibility. Bring that record to career development conversations so that your contribution and growing capability are recognised.
- Build the human half deliberately. The World Economic Forum’s fastest-growing skill list pairs AI and big data with analytical thinking, creative thinking, resilience, adaptability, curiosity, leadership and collaboration. LinkedIn’s Skills on the Rise 2026 adds AI business strategy, communication and governance. These are the parts a model cannot be held accountable for.
- Build capability you own. Among the perspectives in the BBC’s reporting is the observation that the durable position is ownership: getting to a place where you control assets that AI makes more valuable. A portfolio, a body of published work, a small business or a specialist reputation travel with you throughout a career.
None of this means that usage data has no place in an AI adoption programme. It can help organisations understand engagement, identify where additional support is needed and track changes over time. Its value increases when it is considered alongside the quality of the work produced, the outcomes achieved and the judgement applied.
AI adoption will increasingly influence how organisations assess capability and performance. The opportunity is to create measures that encourage experimentation while recognising responsible use, verification and business value. Usage tells us that a tool was used. Outcomes tell us whether it made a meaningful difference.
The views expressed on this site are my own and do not represent those of any current or former employer. Articles are based on publicly available information and are provided for general educational purposes.

